The 5 Specifier Personas Every Design Professional Needs to Know

5 Specifier Personas for the Design Industry

What's different about these buyer personas? They were developed by the ThinkLab team for the design industry over 6+ months of generative research across the design ecosystem.

In this session, Meredith introduces each of the specifier personas. Later in the course, she'll share a deeper look at each persona's specification journey, felt needs, and the tactics that you can adopt to better serve each across your projects.

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