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Specifier Personas for the Design Industry
Introduction
Welcome + Why You're Here (3:26)
What's a Persona? (0:55)
The 5 Specifier Personas Every Design Professional Needs to Know (1:31)
Using The Persona Wheel (1:12)
Universal Truths for Personas
Uncover 10 Universal Truths for Personas (4:32)
10 Tips for Creating a Universal Phygital Journey with Your Brand
Persona #1: The Rep-First Specifier
Understanding the Rep-First Persona (3:03)
The Rep-First Specifier: Do This, Not That (1:28)
10 Tips & Tactics for the Rep-First Journey (4:50)
Persona #2: The Brand-First Specifier
Understanding the Brand-First Persona (2:05)
The Brand-First Specifier: Do This, Not That (0:56)
10 Tips & Tactics for the Brand-First Journey (2:02)
Persona #3: The Sustainability-First Specifier
Understanding the Sustainability-First Persona (2:23)
The Sustainability-First Specifier: Do This, Not That (0:45)
10 Tips & Tactics for the Sustainability-First Journey (3:00)
Persona #4: The Data-First Specifier
Understanding the Data-First Persona (3:23)
The Data-First Specifier: Do This, Not That (0:58)
10 Tips & Tactics for the Data-First Journey (3:01)
Persona #5: The Digital-First Specifier
Understanding the Digital-First Persona (2:36)
The Digital-First Specifier: Do This, Not That (1:08)
10 Tips & Tactics for the Digital-First Specifier (4:08)
What's Next?
5 Key Insights for Implementation (3:12)
The Toolkit
5 Specifier Personas + 50 Ways to Design Their Phygital Journey Playbook
🎧 Bonus: The 5 Rings of Buyer Insight with Jim Kraus
Additional Resources
The Collaborative Workshop
#ThinkLabCertified Course Certification
Exam: Specifier Persona Certified
Download Your Certificate
How to Add Your Certification to LinkedIn
Bonus: Certification Badge
Extra Credit: Share Your Feedback
The Brand-First Specifier: Do This, Not That
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